Social Marketing Best Practices And Success Tips
Social Marketing is definitely an amazing new chance for small and large business, while concurrently being exasperating for it's complexity and "wild west" newness that has everybody scrambling to learn, or create, best practices.
A number of the dilemmas marketers face include:
-Social marketing doesn't outsource well.
-The guidelines aren't written yet. Social networking is so fresh nobody can accurately make a nice clean listing of do's and don'ts.
-Transparency. Social Marketing demands total transparency, something most businesses aren't ready to deliver yet.
Having managed as well as advised on social media on anything from a twelve million dollar a year health care company, to hypnotherapists, an artificial turf dealer, entrepreneurs, and my own marketing efforts, here's my listing of social marketing best practices I've developed:
-Don't outsource All of your messaging! People can spot a phony a mile away, and each and every entrepreneur and celebrity that is attempting to outsource their social marketing is going to be sorry immediately.
-Only allow your "A" players to participate. It is a mistake to delegate social marketing to the lower rungs of the organization. If you are a one person show with no market for marketing, fantastic! That forces you, the most effective person on the bus, to do your social marketing, that's as it ought to be.
-Post regularly. Every single day there is certainly something controversial, newsworthy and funny or otherwise worth posting for the social networking sites. Don't keep these things to yourself! Tweet it, blog it, video it, post it to social content sites, create a slideshow... most of these methods are free of charge, generate links returning to your website, whilst keeping people engaged and informed in your brand.
-Respond to EVERYTHING! Every blog or YouTube comment, tweet, Facebook mention, or forum post is deserving of the time and attention. You're doing it right if you can get down in the trenches and get personal with everybody who interacts with your brand.
-Your kids are reading. Prior to deciding to hit upload, publish and send or submit, remember, you happen to be building an online legacy. Are you proud of what you're saying, or would you be embarrassed to find out your child or your mother read your post? In social media interactions it's great to be yourself, but be your better self!
As I write this, I cringe at all the mistakes I've made so far in social marketing, but at the same time, with all my mistakes I've captured over sixty front page rankings on Google, and generated a lot of leads and sales I never would have had without social marketing. Social media is a "ready, fire, aim" thing, you have to do it to have good at it! Hopefully this information will help you while you attempt to master this amazing new marketing technique.